State Farm
Solution Hub

Type: Digital Product Concept / Prototype
Team: Designer, Project Manager, and UX Director

State Farm approached us to design a high-fidelity concept for an internal tool (to be built in-house) that would allow their various product, development, and customer success teams to easily investigate and problem-solve previously unidentified pain points, with an eye towards cross-team transparency, open feedback, and data-driven learning.

The goal of this concept was to propose an app which would:

• Collate a massive--but confusing--library of data, media, and research from several disparate sources to allow easier navigation and learning.

• Use specific findings to extrapolate challenge statements and opportunities for growth.

• Solicit potential solutions to these problems from teams across the organization, with the intent of driving the best solutions into further design and development.

We took the client’s proposal and documentation on the range of data and media types at their disposal to to run a collaborative product workshop and create a set of wireframes, followed by a high-fidelity mockup of a user journey highlighting the key features listed above.

Retrospective

While the proposal was extremely well-received by the client with plans to include full development in a post-pandemic budget, it was conceived on a short timeline. Given additional time and resources, I would have liked to:

• Spend additional effort identifying how existing data and media could be pulled in from BI and cloud storage sources to minimize setup effort and upkeep within the app.

• Take a closer look at how discovery, feedback, and crowd-sourced solutions could be surfaced, sorted, and organized by individual users based on their needs and goals.

• Explore how to incentivize users at State Farm to actually spend time within the app, and think of it as a launchpad for discovery and debate, rather than yet another mandatory tool in their workflow.